Time : 12:30 pm - 2:00 pm
Venue : ZOOM

The Wan Chow Yuk Fan Centre for Interdisciplinary Evidence-based Practice and Research (CIEBPR) - Consumer Behaviour & Decision Making Research cluster is honored to invite Dr. SU Lei from the Department of Marketing at the Hong Kong Baptist University to present her research studies on how linguistic framing affecting the responses to crowdfunding. Dr. SU is an Associate Professor and she holds a Ph.D. in marketing from the Chinese University of Hong Kong, a M.S. in physical chemistry from Tsinghua University, and a B.S. in chemistry from China Agricultural University. Her research interests include consumer judgement and decision making, digital communication, scheduling style, social and socioeconomic influence. We are looking forward to your attendance at the seminar and gaining fruitful insight from her sharing.

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