Background

Nowadays, data analytics is everywhere— businesses are in a new age of data-driven management and operations where huge challenges abound. We help businesses practitioners navigate through this uncharted territory by conducting different business analytics research to provide insights and contribute to the theoretical and practical sides of business management. Following the university’s digital humanity strategy, the Research Centre for Business Analytics was established on the 20th of June 2022 with the support of the esteemed Dr. Francis Cheung.

Mission

The Dr. Francis Cheung Business Analytics Research Centre aims to create new insights in business performance through data analytics research, identify novel ways to tackle challenges, and provide more opportunities for businesses to grow. It employs techniques such as text mining, data visualization, machine learning, and natural language processing on areas such as marketing, operations, finance and accounting, and other aspects of business management to help businesses make the most out of their decisions.

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