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Data Analytics and Survey Research Centre

Centre Objectives:

  • To inform the practitioners of different industries with the trend of integrating data analytics and empirical research into knowledge creation using diverse research methodologies in the international context
  • To promote an alternative way of knowledge creation which is informed by research and computational methods to deal with the challenges brought by big data linking online and offline contexts faced by the industries.
  • To provide research consultancy services to gauge opinion trends and changes and provide experts advice for various types of organizations